TikTok is introducing a updated setting that enables them to lessen the volume of AI-made media appearing in their timelines. This step comes as the platform revealed that it currently hosts over 1 thousand million AI-generated clips.
Trial and Implementation
This change is undergoing trials over the coming weeks before a global release. This shift comes amid a surge in AI-generated material, spurred by recent content generation software.
AI Content on Other Platforms
It has been noted that nearly one in 10 of the quickest rising channels on a competing service primarily display AI-generated videos. A large amount of this material is considered low-quality AI content, a term for substandard, mass-produced content that is frequently illogical or dreamlike.
Our research shows that a lot of users appreciate content made with AI tools, ranging from AI artwork to informative clips, and we aim to provide users the power to see more or less of that, depending on their own choices,” stated a platform representative.
Scale of AI Content
TikTok shared that there are currently 1.3bn videos on its app labeled as artificially created. Overall, over 100 m media items are uploaded to the app every day, making AI-generated material a relatively small portion of its total content library.
How to Adjust Settings
Members will be capable of limit or boost the volume of AI-generated videos they view by accessing the content preference feature in the platform and picking AI-made media. Additional categories that are already be controlled under the tool include current affairs, clothing, cosmetics, and choreography.
AI Disclosure Rules
The platform’s policies mandate users to identify convincing AI-generated content, and it forbids dangerous deepfakes of public figures or crisis events. Any authentic-looking AI-generated clip that is unmarked can be taken down under its community policies.
Furthermore, the app will from now on attach an “AI-made” label to content produced via its own AI tools, or detected by an collaborative effort for recognizing artificial media. This action is intended to deter users from seeking to circumvent the labeling process.
AI Literacy Programs
TikTok is additionally establishing a $2 million AI literacy fund for professionals and organizations to create learning resources about using AI responsibly. This project will benefit charitable organizations specializing in educating coding and technology.
Moderation Strategy
TikTok has defended its safety measures, following controversy over intentions to cut jobs for a large number of review team members in Britain. It is set to cut a significant number of roles in its trust and safety team in its British office, with worker representatives and online safety experts expressing worry that humans are being replaced by AI moderation.
A company official explained that human moderation would continue to be important, but artificial intelligence can protect employees by removing the most graphic content before it is viewed by staff. The company stated a 76% decrease in disturbing and violent content handled by safety staff over the last 12 months due to reliance on its AI tools.
It is vital to balance staff and AI to ensure user safety,” she said. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to minimize viewing of dangerous material as swiftly, which is why a significant AI assistance is proving valuable process content quickly.”
